Title: What happened to Beats by Dre? By: Mrwhosetheboss
The review discusses the rise and fall of Beats, a brand known for its headphones and audio products. Initially, Beats gained popularity through its association with celebrities and its fashionable design. Despite not being high-quality headphones, Beats targeted a market that was previously ignored and became successful. However, after being acquired by Apple, the focus shifted from Beats' success as a standalone brand to how it can benefit Apple's own products. Apple used Beats' resources and ideas to develop its own headphones, such as AirPods, while neglecting the long-term future of Beats. The reviewer believes that Beats' decline is a result of changing consumer preferences and the importance of product reviews, which favor brands with higher levels of technical performance. The reviewer also suggests that Beats could improve its products by enhancing their reliability and durability.